SWR standing for SICK WEIRD ROUGH, the Label of Sven Wittekind. Representing exactly the Sound Sven is playing since years all over the Globe. Found in 2006, the Label was known as "Sven Wittekind Records" and strictly Platform for his own Tracks . After 3 Releases Sven gave the Label a cut for a large creativity break. Fresh Back in 2009 SWR became "SICK WEIRD ROUGH", as thas is what People tell Sven in the Clubs about his Music: Its SICK its WEIRD and its ROUGH! Nowdays the Label Releases also Acts like: André Walter, Andy White, Cortechs, Gayle San, Mark Morris, Ryuji Takeuchi, Submerge, Tex-Rec or Virgil Enzinger